True Ingredients on a mission to irrigate fertile earholes and infuse the senses with nutritionally
balanced and socially responsible rebelliousness. Working as a counter-measure to the
pandemic infectiousness of the polluted mainstream, the new album fuses music, live shows,
technology, and sunglasses(!) in a ground breaking way...
True Ingredients is a genre busting, London based band that are ready to release their new
album Through the Lens. Living up to their tag-line, "Made with 100% Imagination", their debut
album was the world's first to be released on sunglasses.
These limited edition "Album Shades" have been worn by the likes of Sean Paul, Mischa
Barton, Coolio, Kaya Scodelario and at Lovebox Festival 2011 Snoop Dogg headlined wearing
the limited edition Mustard-Yellow TI Shades...Each pair boast a unique download code that
enables the user to download the album from www.trueingredients.com
They believe that a great album is about so much more than just a collection of songs. It could
be an evolving story, energised with creativity, inspiring artwork, captivating performances,
and a direct relationship to the artists. Through the Lens captures this imagination and ups the
standard to introduce the world's first Immersive Album. It will be presented through the use of
ground breaking technology that will allow the listener to journey into the music and themes on
the album using any digital device or platform. By interacting with 3D scenes and videos, remixing
the music, and manipulating the imagery around each track, listeners can immerse
themselves in the experience ranging from global social issues to general party mayhem.
More than anything the band loves playing live and loves getting to know a new crowd. The
live shows feature an explosion of rhymes, flows, freestyles, melodies, harmonies and the kind
of energy on stage that infects a venue resulting in a truly vibrant exchange between audience
and performers. The intensity is fuelled by a cocktail of musical styles, fusing driving basslines,
chunky beats, soulful keys and distorted guitars. The band have been touring hard since 2009
with over 300 shows. They hosted their own stage at Glastonbury with the Love Bullets
Movements, performed at London Peace Week live on Kiss FM from Trafalgar Square, live on
SRS National Swiss Radio, went crowd surfing to people losing their minds at TMBase
Festival in Romania and all across the UK and Europe.
The band members represent four continents and this makes for an interesting coming
together of creative minds. They share the notion that originality in thought, and trueness in
spirit, is an important and a powerful tool. They are advocates of mental liberation from the
capitalistic mechanisation of society. At times they are introspectively enjoying the moment,
and at others they are ranting menaces to an established world order. Through the Lens is
about various visions of life as they see it.
Roxx
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