quête:awir leon

For his third album, 'Love You, Drink Water', Awir Leon opens a more direct and personal window on his music. The album is about inner monsters, the search for meaning, failure and hope. The music he proposes plays with the porosity of the lines, because it is at the same time complex, rich, stripped, raw, without compromise, and without pretense. It wants to express in the most vulnerable way what it means to be alive today.

Often compared to renowned explorers such as James Blake, Frank Ocean or Thom Yorke, Awir has spent the last two years travelling the world as the opening act for another great spirit, French artist Woodkid, on an international tour for his latest album S16. During this tour, Awir decided to write this new album, testing and perfecting the songs in front of a large audience that knew nothing about his music.

It is both this audacity and the constant desire to jump into the void that makes Awir an artist apart.
The seemingly simple title, which sounds like a joke, actually hides something much more vital and human.

"One day my three-year-old niece said goodbye to me with the exact words "I love you, drink water". It came out of nowhere, and I thought it was the most thoughtful thing anyone had ever said to me. It was like an epiphany; it was exactly what I wanted to express through my songs.

For Awir Leon, constant research and sincerity are the main drivers of a music that is undeniably singular and powerful. Music that he shapes and dances gracefully over chasms, as if it were necessary to make failures into new points of escape towards vitality.

Love You, Drink Water is silk sewn in pain, a raw and resilient jewel.

* Five years have passed since the first release of Nowadays Records.Launched with Fakear's signature (seen on Ninja Tune), the label founded by oOgo and Chomsky from La Fine Equipe has seen the growth of many projects such as Clément Bazin, Everydayz, Phazz (who produced for Travis Porter, did remixes for Soulection, Interscope and Mad Decent), Leska, Jumo and many others, all of them carried by the irreplaceable quartet of La Fine Equipe.

Five years during which Nowadays Records released 75 EPs and LPs, toured in and outside of France, and generated several hundred millions stream plays.With its heart in the right place, its eyes on the emerging scene and its ears open on the world, Nowadays built itself a singular and racy identity through the time. Fed by inspirations like Stone Throw, Ninja Tune or Warp, the label places itself as an ambassador of a fast growing scene, defending it through its shows, releases, and events like the two Boiler Room shows in Paris and London.Without sticking itself to a musical gender, Nowadays keeps on widening its horizons by working with foreign artists and mixing the inspirations through its releases, driven by its sound and visual trademarks and aesthetics.

In order to celebrate those five years spent defending as many projects as musical crushes they had, and to thank its community made of more than 150 000 followers around the world, Nowadays unveils the 'Nowadays V', double album with a digital and physical release on November 30th.Through this compilation, Nowadays gathers on one side the tracks that marked its history and, on the other side, unreleased tracks that sometimes lead to collaborations such as the one between Clément Bazin and Leska, or the one between Fakear and La Fine Equipe.

After spreading several music videos and EPs all year long, Jumo starts the decade with a first much anticipated album. More than a compilation of his past works, “Et le vent?” extends the artist’s experiments and add new colors to his palette.
Featuring Léonie Pernet, Pénélope Antena, Hyacinthe.
Staying on the line traced by the previous tracks, “Et le vent?” perpetuates Jumo’s taste for narration with all its forms.
Six years ago Clément Leveau gave birth to Jumo a musical avatar with whom he asserted a singular identity characterized by a sophisticated production of heady melodies and a cinematographic atmosphere allowing him to give free rein to his passion for the image. The release of the Radio Nova hit 'Aléa' marked the beginning of a fruitful collaboration with the Parisian label Nowadays Records (Fakear, La Fine Equipe, Clément Bazin, Leska). As a graphic designer Clément makes Jumo a true transdisciplinary project in which sound and video feed off each other, putting his collective Cela at the service of a dark and arty visual universe that perfectly matches the contours of his music.
After spreading several music videos and EPs all year long, Jumo starts the decade with a first much anticipated album. More than a compilation of his past works, “Et le vent?” extends the artist’s experiments and add new colors to his palette.
Staying on the line traced by the previous tracks, “Et le vent?” perpetuates Jumo’s taste for narration with all its forms. “L’exode”, first single of the album, is a perfect example. It gives the album’s tone and also dives us into Jumo’s powerful aesthetic thanks to the music video.
“Steve (Ft. Léonie Pernet), is a tribute to Steve Maia Caniçot, young man who dramatically died during a police charge on Nantes docks on June 21st, 2019. A track on which Jumo confronts with Léonie Pernet’s grunge intonations, an unexpected collaboration sounding like an evidence.
Another main track of the album is “Une Belle Personne (Ft. Oré)” where the producer’s synths converse with the French singer and offer us an original and efficient pop song.
The great Awir Leon, the French rapper Hyacinthe, Hier Soir (Jumo’s side project) and Penelope Antena complete the cast of an album that goes from the calm contemplation of the world to the underground clubs filled with energy.