In July 2019, eleven years after Jay-Z became the first hip-hop artist to headline Glastonbury, Stormzy became the first English rapper to follow suit. Wearing a customised stab-proof vest designed by Banksy, the South London rapper delivered an explosive performance and finished by thanking the “legends for paving the way,” name-checking Wiley, Dizzee Rascal, and Giggs. Despite how unlikely it seemed for decades, UK rap was now firmly a part of pop music and the greater hip-hop canon.
Rich, nuanced, and often misunderstood, the history of UK rap is a story of music that refused to stand still. Factoring in socioeconomics, gender, identity, music industry disruption, and innovation, What Do You Call It? charts the artform’s first four decades, beginning when rap landed on our island in the early 1980s. Shaped by sound system culture, inspired by punk, and accelerated by rave, it has evolved from Britcore, UK hip-hop, and trip-hop of the late twentieth century to garage, grime, and drill.
Through cultural theory, historical research, and original interviews with key figures and collaborators in the UK rap scene, from pioneers like Malcolm McLaren, Soul II Soul, Tricky, Roots Manuva, and Roll Deep to modern artists like Dave, CASISDEAD, Little Simz, Loyle Carner, and Skengdo x AM, adds a rich human dimension to the UK rap story — one that helped change British music and culture forever.
“A long overdue exploration of rap music in the UK and its longstanding – albeit overlooked – legacy and influence. In an era when UK rappers dominate the charts, star in major movies and TV shows and front huge advertising campaigns for multi-national corporations, Kane traces back the arduous journey from maligned sub-culture to celebrated mascot of neoliberal capitalism.” Jehst
“David Kane writes with a deft touch and possesses a disarming and deeply insightful interview style. Sparking life, humour, and sorrow across every page of more than three decades of UK rap history.” Charlie Dark MBE
“Kane builds bridges in a rich musical universe full of heroes and villains—and plot twists. With an inimitable style, he merges culture high and low to bring new meaning to the music. What Do You Call It? is a landmark tome for UK rap music.” Brian DiGenti, Wax Poetics
“A mind rich in ideas” Stanley Ledbetter, The New Yorker
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