Founded in 1979 in Sesto San Giovanni by Roberto Fusar Poli, Il Disco o began as a small, family-run record store, quickly evolving into a hub for imported music and a pioneer in the "disco dance" genre.

By 1981, it had expanded into music distribu/on and produc/on, aligning with the rise of Italo Disco—a genre blending synth-pop and electronic disco inspired by ar/sts like Giorgio Moroder and Bobby Orlando. Its first release, "I'm A Vocoder" by Gay Cat Park, marked the start of a prolific catalog that included hits like "You Are A Danger" by Gary Low and "Comanchero" by Raggio Di Luna, cemen/ng Il Disco o’s reputa/on in Italy and abroad.

At its peak, the label produced up to one record a day and distributed interna/onal hits like "Don’t You (Forget About Me)" by Simple Minds.