Positive Reaction is a vinyl-focused electronic music label founded by HMEHDI. Rooted between Tunisia and Berlin and looking outward to the global scene, the label aims to build a cultural bridge between North Africa and the rest of the world by spotlighting both local and international talents.

Drawing heavy inspiration from the raw energy of ’90s electronic music, Positive Reaction blends genres such as electro, breakbeat, techno, and especially trance — vibrant, nostalgic, and emotional.

Positive Reaction is more than a label — it is a timeless journey.