Teeside singer/songwriter returns with his 4th album feauturing lead single ‘Emily’. James will tour the UK/Ireland in March 2022, with dates including a special show at London’s prestigious Royal Albert Hall. A North American tour follows in April/May. James has sold over 30 million records worldwide and has to date released three hugely successful albums 'James Arthur' (UK No.2), 'Back From The Edge' (UK No.1) and 'YOU' (UK No.2), alongside nine solo UK Top 40 singles. This new album features 14 stunning songs across a standard single CD and double black vinyl LP. TV promo includes BBC Breakfast, Sky News, James Martin Saturday Morning and more. TV ad campaign. Online/social media activity. Ads, features, interviews and reviews across all press. Radio support with playlists, interviews, sessions and ads. Poster campaign and database mailout.