Ella Fitzgerald was, by any yardstick, a remarkable singer. She
had achieved much by the time she signed to the newly created
Verve Records in 1956, but it was the genius of Norman Granz,
her personal manager and Verve founder, in suggesting she
tackle the material of great contemporary composers in themed
albums that sent her career into orbit. As the New York Times
wrote on her passing in 1996, "These albums were among the
first pop records to devote such serious attention to individual
songwriters, and they were instrumental in establishing the pop
album as a vehicle for serious musical exploration." The song
selections ranged from standards to rarities, and the eight-title
series represented an attempt by Fitzgerald to cross over to a
non-jazz audience that may have been unaware of the talents
she first committed to vinyl in 1935.