PMF007 has landed

We are honoured to welcome veteran artist Dennis Walks to the Poor Man’s Friend label. Having cut his teeth with Duke Reid in the mid to late 1960s, Dennis Walks has been recording consistently for over 60 years.

Best known for his massive hits “Drifter,” “Heart Don’t Leap,” and “Margaret,” alongside the great The Mudies, Dennis brings a smooth yet powerful voice rooted in R&B and doo-wop influences. Combined with his intricate and thoughtful songwriting, he remains one of our favourite artists from the rocksteady and early reggae era.

“What A Pressure” is a vibrant, horn-led early roots reggae cut that captures the raw spirit and sonic identity of Jamaica’s foundational studio era. Driven by an upbeat tempo and undeniable energy, the track is elevated by rich, full-bodied backing vocals that perfectly frame Dennis Walks’s unmistakable voice. His delivery carries a weight of experience, bringing to life a set of beautifully constructed conscious lyrics that speak with both urgency and soul.

At its core, the production is propelled by a deep, rolling bassline that locks tightly with a heavily saturated rhythm section, creating a warm, analog feel reminiscent of classic recordings from Kingston’s golden age. The horns cut through with authority, adding brightness and drive, while the overall arrangement maintains a tight, authentic groove.