180g, turquoise vinyl. Perhaps the hardest thing about Soul music is convincing. If the place and the experiences don't somehow shine through and meet us, we risk missing out on what's on offer completely. "But first_ are you experienced?" as Jimi Hendrix asked. That's precisely why Soul music is difficult in Sweden. There are few who can portray their experiences in music in a way as convincing as in the Black US Soul tradition. This however seems almost provocatively easy for Bror Gunnar Jansson to do. On the album People, it's as if he pours both lyrics and melodies that have grown slowly in life and that come naturally if you grow up on the right soil. And on almost every song, it only takes a few bars for Bror Gunnar Jansson & The Escapism to show who their musical relatives are. Although Gunnar seems to move freely in musical landscapes ruled by the greats of seventies soul from Al Green, Curtis Mayfield and Aretha Franklin, as well as in some of the fringes of blues and jazz territory, both he and drummer and producer Christopher Cantillo explain that the album has took a long time brewing. And that what may appear obvious and simple has sprung out of a friendship that spans more than half of their lives.